Which step focuses on gathering data through interviews and observations?

Prepare for the CIPS Defining Business Need (L4M2) Test with multiple choice questions and insightful explanations. Enhance your understanding and ensure success!

The focus of gathering data through interviews and observations aligns with the step that seeks to understand what is currently happening within the organization or a specific process. This step involves collecting firsthand information directly from employees or stakeholders who are involved in the day-to-day operations. It is essential for identifying the real context of the business need and understanding the dynamics at play.

This step allows for an in-depth exploration of the behaviors, processes, and practices that exist in the organization, which is crucial for developing an accurate picture of the situation. Interviews and observations help in uncovering insights that may not be available through existing documentation or reports, as they provide a more nuanced understanding of how things work in practice. Thus, this approach is fundamental to laying a solid foundation for subsequent stages of analysis and decision-making.

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