Which of the following factors is considered when segmenting a market based on geography?

When segmenting a market based on geography, one of the primary considerations is weather zones. Geographic segmentation involves dividing a market into different groups based on geographical variables such as region, climate, population density, and more. Weather zones specifically refer to variations in climate that can significantly influence consumer behavior, preferences, and product utilization.

For instance, products like clothing, heating systems, or agricultural goods may be tailored specifically for different weather conditions. In contrast, price levels, features, and design tend to be more relevant to other forms of segmentation, such as economic or demographic, rather than geographic. Recognizing how geographical factors, particularly weather, impact consumer needs and buying patterns is crucial for businesses operating in diverse locations to effectively meet market demands.