What type of purchase might include consulting services?

Consulting services typically fall under a modified rebuy scenario. This type of purchase occurs when a buyer has previous experience with a product or service but needs to make changes to the terms or specifications due to evolving needs or circumstances. In the context of consulting services, organizations usually have prior engagements with consultants but might seek to modify the scope, duration, or expertise required for a new project based on the nuances of a current business situation.

The requirement for consultancy might arise from the need for a fresh perspective or an updated approach that wasn't previously part of the previous engagement. This makes it different from a straight rebuy, where the same specifications and services are re-ordered without any changes, and a new purchase, where companies are initiating a service engagement for the first time. Unplanned purchases are typically impulsive and lack prior consideration, which doesn't apply in the case of consulting services that require thoughtful planning and evaluation.