What is the primary focus of the "Focus (Narrow)" strategy?

The primary focus of the "Focus (Narrow)" strategy is on specific market segments. This strategy emphasizes targeting a distinct and well-defined portion of the market where the organization can meet the specialized needs of that segment effectively. By concentrating on a narrower audience, businesses can tailor their products or services to better align with the preferences and requirements of those customers, which can lead to a competitive advantage.

This focus allows companies to develop deep expertise in the chosen niche and build strong relationships with their clients. By doing so, they can address the unique challenges and demands that may not be adequately met by competitors serving a broader market. Such a strategy can lead to higher customer loyalty and specialized offerings that are difficult for others to replicate. A narrower focus typically results in deeper customer insights and the ability to innovate specifically for those targeted segments, leading to enhanced business performance within that niche.