What is the main function of outbound logistics in the value chain?

The main function of outbound logistics in the value chain is to deliver goods to customers. Outbound logistics encompasses all activities involved in the movement of finished products from the end of the production line to the final customer. This includes warehousing, inventory management, order fulfillment, and transportation. The effectiveness of outbound logistics plays a critical role in customer satisfaction, as it directly impacts the speed and reliability of product delivery.

The aim is to ensure that products reach customers in a timely manner, which can influence a company's competitive advantage and overall market success. A well-managed outbound logistics system helps to ensure that customer orders are processed accurately and that products are delivered as promised. This function is essential in building strong relationships with customers and maintaining a positive brand image.