What is one example of internal benchmarking?

When discussing internal benchmarking, the focus is on comparing processes, performance metrics, or outcomes within the same organization, often across different departments or functions. Assessing sales performance across different regions is an example of internal benchmarking because it involves evaluating how various parts of the same company are performing relative to one another. This kind of analysis helps identify best practices, areas for improvement, and the transferring of knowledge within the organization.

In contrast, the other options represent external benchmarking, where comparisons are made with outside entities. For instance, comparing service levels with a competitor looks at external performance, measuring marketing effectiveness in the industry involves analyzing broad market metrics against competitors, and evaluating financial metrics against industry standards assesses external performance benchmarks. Each of these options draws insights from outside the organization rather than utilizing internal performance data.