What does SAMOA help to verify when gathering information?

SAMOA, which stands for Subjective, Accurate, Measurable, Objective, and Assessable, serves as a framework for evaluating the quality and credibility of data collected during research or information-gathering processes. The focus is on ensuring that the information is both precise and collected using sound methods.

When verifying data collection, SAMOA stresses the importance of accuracy, meaning that the data should correctly represent what it purports to measure. It also emphasizes the methodology employed, which should be appropriate for the type of inquiry being conducted and should minimize biases or errors in data collection. By adhering to these principles, SAMOA helps ensure that the conclusions drawn from the collected data are reliable and valid.

In contrast, aspects like financial cost, social implications, and marketing impact, while important in their own right, do not fall under the verification criteria that SAMOA outlines regarding the authenticity and quality of the data collection process. Instead, they may be considered as potential outcomes or areas of focus that could arise from analyses based on the verified data.