During which step are options generated to address issues in the problem-solving process?

Prepare for the CIPS Defining Business Need (L4M2) Test with multiple choice questions and insightful explanations. Enhance your understanding and ensure success!

The generation of options to address issues in the problem-solving process occurs during the phase of identifying potential solutions, which aligns with the choice "What could we do?" This step is critical as it encourages brainstorming and open thinking about various ways to tackle the problems identified earlier.

During this phase, all ideas are considered, allowing for creative solutions that can effectively resolve the underlying issues. It is focused on exploration rather than evaluation, emphasizing the importance of generating a wide range of possibilities before narrowing down the options based on feasibility and impact.

This contrasts with the earlier steps, which focus on understanding the current situation and the specific issues at hand, as well as evaluating the best course of action after generating potential solutions. This structured approach helps ensure that all possible avenues are considered before making decisions on how to move forward. Thus, this option is the logical choice when discussing where options are formulated in the problem-solving process.

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